Privacy policy

Privacy Policy

Last Updated: November 4, 2025

1. Introduction

We respect your privacy and are committed to complying with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This Privacy Policy explains how we collect, use, disclose, and protect your personal information — including information collected through our website, online store, email and SMS marketing, and other communication channels operated by South Ave Pty Ltd (“South Ave”, “we”, “us”, or “our”).

2. Information We Collect

We may collect the following types of information:

Personal Information:
Name, address, email address, phone number, mobile number, and payment details.

Order Information:
Purchase history, delivery details, and order preferences.

Device Information:
IP address, browser type, operating system, and site usage via cookies, pixels, and analytics.

Marketing & Communications Information:
Preferences for receiving marketing communications (including SMS/text messages and emails) and interactions with our marketing content.

3. How We Collect Information

We collect information:

  • Directly from you when you place an order, sign up for our marketing (email or SMS), or contact us.

  • Automatically through cookies, pixels, and analytics tools when you visit or interact with our website or marketing materials.

  • From third-party service providers such as Shopify, Klaviyo, and other marketing or delivery platforms that help us operate our business.

4. Why We Collect Information

We collect and use your information to:

  • Process and deliver your orders.

  • Verify your age and comply with liquor licensing laws.

  • Communicate with you about your purchases, deliveries, or account.

  • Send you marketing offers via email or SMS, with your consent.

  • Provide order updates, cart reminders, and promotions related to our products.

  • Improve our website, marketing effectiveness, and customer experience.

SMS/Text Marketing:
By consenting to South Ave’s SMS/text messaging service, you agree to receive recurring messages about your orders, account updates, and promotional offers (such as cart reminders and product launches). Message frequency varies. Standard message and data rates may apply.

You may opt out at any time by replying STOP to our SMS messages or clicking the unsubscribe link (where available). You may continue to receive transactional messages (e.g., order confirmations) after unsubscribing from marketing.

5. Sharing Your Information

We may share your personal information with:

  • Service providers such as Shopify, Klaviyo, payment processors, couriers, and marketing automation tools that help us operate our store and communication services.

  • Third parties when required by law or to comply with lawful requests.

  • Overseas recipients, including service providers located in Canada, the USA, and other countries where Shopify and Klaviyo operate.

We require all third parties to handle your information in accordance with this Privacy Policy and applicable privacy laws.

6. Data Security

We take reasonable steps to protect your personal information from misuse, loss, unauthorised access, modification, or disclosure. This includes encryption, secure data storage, and access controls.

7. Access and Correction

You can request access to, or correction of, your personal information by emailing hello@southave.com.au. We will respond within a reasonable time and in accordance with applicable law.

8. Complaints

If you believe we have breached the APPs, please contact us via email at hello@southave.com.au. We will respond promptly.
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).

9. Retention and Destruction

We retain personal information as required by law or as needed for business purposes. When no longer required, we take reasonable steps to destroy or de-identify your information.

10. Cookies

We use cookies and similar technologies to enhance your browsing experience, analyse traffic, and personalise marketing. You can adjust your browser settings to refuse cookies, but some parts of the website may not function properly as a result.

11. Direct Marketing (Email & SMS)

We may send you marketing communications by email or SMS if you have opted in. You can opt out at any time by following the unsubscribe link in our emails or replying STOP to SMS messages.

We do not sell or rent your personal information to third parties for marketing purposes.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.
We encourage you to review it periodically to stay informed about how we handle your personal information.

Contact Us
For any questions about this Privacy Policy, please email hello@southave.com.au.